Lilly Pulitzer for Target


I’ve never done anything like this. I’ve never even done Black Friday. I prefer to just sit at home and relax and let all the crazy people do their thing. Today I *was* one of those crazy people.

I’ve been a fan of Lilly Pulitzer for quite some time now, and when I heard that they were doing a collaboration line with Target I was very excited. When I heard (after the Bryant Park launch) that the quality on the items was good, I was even more excited. Mostly I am a fan of great and bold print and color with fabulous fabrics, and barely anyone does it as well as Lilly.

At about 10:30pm my time the night before, a bunch of mobile skus were unknowingly released, so I was able to get in and, using a combination of my tablet and a computer, purchase the lovely round ceramic serving tray. I’m really excited about it, as it is probably the first thing I fell in love with from the collection. I toyed with the idea of picking up some online exclusive shifts, but I was unsure of the sizing, and wanted to just take my chances with trying on in store. I am glad I did, as I would have chosen the wrong sizes. I had fun chatting the night away with some of the other local Lilly girls about their strategy, and helping each other to find the leaked skus.

Being in the Mountain West, it’s sort of hard to gauge how popular this collaboration would be. We’re a long way from the east coast (where this line is more popular), and the line was launching on a Sunday morning in a highly religious state. I figured that if I didn’t show up super early, I would likely miss out though — Murphy’s Law and all that, so I made plans with another local Lilly lover to be at the Super Target at 6:15 in hopes of being first in line. I had done my reconnaissance, knowing locations of goods ahead of time, and I knew what my priority items were.

Luckily we were first in line, and it seemed for a while that we would be only a select few. The line grew to about 50 or so by the time of store opening, which was really surprising. Funny thing is that there were few if any people originally from Utah in line! Most everyone was an East Coast transplant, and there was lively conversation to pass the time. When those doors opened though? Damned if I didn’t run! Being first in line certainly payed off, as it ensured that I was able to get the sizes and items that I needed to try on. Staff was great, handing out baskets, and being very supportive and friendly about items they personally liked!

The place was cleaned out in 10 minutes, max. It felt like generally everyone buying was very helpful and nice, trading sizes when they had pieces that didn’t work out in the fitting room, and congratulating others on their finds. I was really fortunate to get the items I was looking forward to the most. My most favorite item is the shift in “Upstream”. I heard that the shift fitted smaller than usual, but I took my normal Lilly dress size in it. I was really impressed with the quality of the fabric, and the nice extra details like the cotton lining, and the pink exposed zipper with a gold pineapple pull. I wasn’t originally planning on getting a pair of the Palazzo pants, but I did want to try them on because I had heard how soft and comfortable they were. I was in love when I put them on. I’ll need to get them hemmed, but they’ll be perfect for the warmer weather, both for running errands, and even going to work (I work in a casual internet company office). The halter top in “Sea Urchin For You” is sooo darling and I loved the pattern as soon as I saw it. Very nice details like an extra button included. Of course I had to pick up the giraffe flask. Actually, my husband got me that (yes, I totally took my husband and he was such a great sport about it!). 🙂 And a bottle of the “Golden Nuggets” Essie nail polish. Love it.

All in all, I thought it was a really fun experience. Unless it were something equally amazing I would probably not do it again… It was a bit overwhelming. I think it was really cool closing the vast expanse of the internet to bring people together, however, over a common love of Lilly Pulitzer, which I wish that people would remember this was about in the first place.

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8 Responses to Lilly Pulitzer for Target

  1. I’ve seen the commercial on TV but haven’t ventured out yet to Target! I hope I can find something left?
    I’m glad you had a good experience and cheers to your husband for joining you! That’s awesome!

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